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Members of Project Chanology say their main goal is "to enlighten the Church of Scientology (CoS) by any means necessary." Their website states: "This will be a game of mental warfare. It will require our talkers, not our hackers. It will require our dedicated Anon across the world to do their part." Project Chanology's stated goals include the complete removal of the Church of Scientology's presence from the Internet and to "save people from Scientology by reversing the brainwashing". Project Chanology participants plan to join the Church of Scientology posing as interested members in order to infiltrate the organization.
Andrea Seabrook of National Public Radio's All Things Considered reported Anonymous was previously known for "technologically sophisticated pranks" such as spamming chat rooms online and "ordering dozens of pizzas for people they don't like". Ryan Singel of Wired appeared on the program on January 27, 2008, and told Seabrook that members of Anonymous were motivated by "the tactics the Church of Scientology uses to control information about itself" rather than the "controversial nature of Scientology itself".
== Activities ==
=== Internet activities ===
Project Chanology began its campaign by organizing and delivering a series of denial-of-service attacks against Scientology websites and flooding Scientology centers with prank calls and black faxes. The group was successful in taking down local and global Scientology websites intermittently from January 18, 2008, until at least January 25, 2008. Anonymous had early success rendering major Scientology websites inaccessible and leaking documents allegedly stolen from Scientology computers. This resulted in a large amount of coverage on social bookmarking websites.
The denial-of-service attacks on Scientology.org flooded the site with 220 megabits of traffic, a mid-range attack. Speaking with SCMagazineUS.com, a security strategist for Top Layer Networks, Ken Pappas said that he thought that botnets were involved in the Anonymous operation: "There are circles out there where you could take ownership of the bot machines that are already owned and launch a simultaneous attack against [something] like the church from 50,000 PCs, all at the same time".
In response to the attacks, on January 21, 2008, the Scientology.org site was moved to Prolexic Technologies, a company specializing in safeguarding web sites from denial-of-service attacks. Attacks against the site increased, and CNET News reported that "a major assault" took place at 6 p.m. EST on January 24, 2008. Anonymous escalated the attack on Scientology on January 25, 2008, and on January 25, 2008, the Church of Scientology's official website remained inaccessible.
On January 21, 2008, Anonymous announced its goals and intentions via a video posted to YouTube entitled "Message to Scientology", and a press release declaring "War on Scientology", against both the Church of Scientology and the Religious Technology Center. In the press release, the group stated that the attacks against the Church of Scientology would continue in order to protect freedom of speech and to end what they characterized as the financial exploitation of church members.
The Tom Cruise video is referred to specifically at the start of the Anonymous YouTube video posting, and is characterized as a "propaganda video". The video utilizes a synthesized voice and shows floating cloud images using a time lapse method as the speaker addresses the leaders of Scientology directly: "We shall proceed to expel you from the Internet and systematically dismantle the Church of Scientology in its present form [...]" The video goes on to state: "We recognize you as serious opponents, and do not expect our campaign to be completed in a short time frame. However, you will not prevail forever against the angry masses of the body politic. Your choice of methods, your hypocrisy, and the general artlessness of your organization have sounded its death knell. You have nowhere to hide because we are everywhere [...] We are Anonymous. We are Legion. We do not forgive. We do not forget. Expect us." By January 25, 2008, only four days after its release, the video had been viewed 800,000 times, and by February 8, 2008, had been viewed over 2 million times. Author Warren Ellis called the video "creepy in and of itself" and a "manifesto, declaration of war, sharp political film".
In a different video posted to YouTube, Anonymous addresses news organizations covering the conflict and criticizes media reporting of the incident. In the video, Anonymous criticizes the media specifically for not mentioning objections by the group to certain controversial aspects of the history of the Church of Scientology, and cited past incidents including the death of Lisa McPherson: "We find it interesting that you did not mention the other objections in your news reporting. The stifling and punishment of dissent within the totalitarian organization of Scientology. The numerous, alleged human rights violations. Such as the treatment and events that led to the deaths of victims of the cult such as Lisa McPherson." Lisa McPherson was a Scientologist who died in 1995 under controversial circumstances. The Church of Scientology was held responsible and initially faced felony charges in her death. The charges were later dropped and a civil suit brought by McPherson's family was settled in 2004. This second video was removed on January 25, 2008, YouTube citing a "terms of use violation". Organizers of the February 10, 2008, Project Chanology protests against the Church of Scientology told the St. Petersburg Times the event was timed to coincide with the birthday of Lisa McPherson.